Honey as workout fuel

SO I was reading an old issue of Women's Running when I came across an article about good foods to eat pre-run, during, and post-run. Before Gu's and gel blocks and other assortments of runner fabricated "foods", what did runners ingest during a long run? Could it have been packets of honey? According to this article, honey offers a good combination of carbs, sugar and protein for a long run. Has anyone tried this before?

Sounds good, but sticky!